10 SEO Tips for Beginners
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10 SEO Tips for Beginners |
Search Engine Optimization or SEO is one of the most important aspects of online marketing. It’s also one of the most confusing. In this article we’ll cover some basic tips on how to optimize your website for search engines like Google.
Seo is an essential part of any successful business strategy. This guide will teach you how to use SEO to improve your site’s visibility in search results.
Keyword Research – Find out what people are searching for when they type into their browser.
Keywords are the words people enter into search engines to find something. They are often referred to as “search terms”. You need to make sure that these keywords are relevant to your product or service. If you sell shoes, then you might choose to focus on shoe related keywords such as “shoes”, “buy shoes”, “where to buy shoes” etc.
Title Tags – This is where you put keywords in the title tag of your page.
There are two parts to the title tag. The first part is the actual text that appears in the browser window when someone clicks on your link. The second part is what shows up in the search results. So, if you use the word “shoes“, you would write “Shoes for Women” in the first part of the title tag and “Shoes for women” in the second part of the title tag.
Meta Descriptions – These are short descriptions of your pages which appear below the title tags. They should contain relevant information about your page.
If you’re not sure whether or not your meta description is optimized, try using the free MozBar extension for Firefox. You can enter any URL into the bar and see exactly what your page looks like to Google. This will help you determine whether or not your meta descriptions are effective.
Image Alt Text – This is text that appears under an image. It describes the image so it will show up when someone searches for images.
There are two ways to add alt text to an image. One is by adding it directly to the HTML code of the image tag. The other is by using the ALT attribute of the IMG tag. Both methods work well, but there are pros and cons to each method.
Internal Links – When you link from one page to another within your site, make sure they are relevant.
If you use internal links to navigate through your site, make sure that the pages you link to are relevant to what you’re trying to accomplish with the page. This will help keep users on your site longer and improve your rankings.
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